Artificial intelligence (AI) has opened up a world of opportunities for business owners by collecting new types of data and deriving insights that can positively influence consumers on both an individual and group basis. Each of these new opportunities can either interact with consumers through front-end user interfaces or work to deliver information to consumers through back-end development. Examples include customer chat bots, product recommendations, content creation and curation, as well as predictive analysis in reporting. One of the most important ways AI can be used in digital marketing is to enhance the value of customer loyalty programs for both businesses and consumers. In order to gain retailer rewards such as discounts and coupons, customers are often willing to offer data – age and location demographics, buying habits and preferences – which AI technologies can use to predict how individual customers, as well as all consumers in a given geography, will respond to future marketing initiatives.